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    <lastmod>2020-11-20</lastmod>
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      <image:title>Work - It needs to stop - Challenge: How to send a strong message about violence against women around the Halloween season? Idea: Halloween is the perfect time for watching horror movies, but for some women, the horror continues long after October 31st."</image:title>
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    <loc>https://www.elmertazartez.com/work/back-to-our-roots</loc>
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    <lastmod>2020-08-10</lastmod>
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      <image:title>Work - Back to our roots - Challenge: How to put the spotlight on Canadian moms for Mother's Day? Idea: Canada was built by immigrants. So, for Mother's Day, we decided to bring a Canadian mom back to her roots.</image:title>
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      <image:title>Work - Everything is fine - Challenge: How to talk about family rights in Quebec and help people understand why they need a notary at their side? Idea: We staged a movie around a typical family meal. On the surface, there are no problems. But as the story unfolds, we discover everything is not as it seems.</image:title>
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    <lastmod>2020-08-07</lastmod>
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      <image:title>Work - Burger on board - Challenge: How can "Quick" create a unique experience at the drive-in? Idea: We created the first seat belt for burgers.</image:title>
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    <loc>https://www.elmertazartez.com/work/the-page-built-by-professionals</loc>
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    <lastmod>2020-08-10</lastmod>
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      <image:title>Work - The page built by professionals - Challenge: In 2016, Mercedes Pro was set to roll out its Facebook page. How could the brand communicate about it in the lead-up to the launch? Idea: To launch the page, we literally built it with the help of the Mercedes Pro team.</image:title>
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    <loc>https://www.elmertazartez.com/work/stop-arnaques</loc>
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    <lastmod>2025-11-14</lastmod>
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      <image:title>Work - Stop Arnaques - Challenge: How to communicate effectively on the subject of online scams? Idea: Take 10 seconds to think before you click on a link or say yes to anything, and avoid scams.</image:title>
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    <loc>https://www.elmertazartez.com/work/saint-maclou-editorial</loc>
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    <lastmod>2020-08-07</lastmod>
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      <image:title>Work - Saint Maclou Editorial - Challenge: How to rethink the Saint Maclou brand and make it more fit for the digital age? Idea: This is a non-exhaustive sample of the work we did to rethink the brand.</image:title>
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    <lastmod>2020-07-30</lastmod>
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      <image:title>Work - Voyages-sncf News</image:title>
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      <image:title>Work - Voyages-sncf News</image:title>
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      <image:title>Work - Voyages-sncf News - Challenge: How to animate daily the Voyages-sncf.com brand and create new and inspiring content all year round? Idea: The Voyages-sncf.com Daily News, a weekly theme used on social media to promote the website's destinations in an original and fun way.</image:title>
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    <loc>https://www.elmertazartez.com/work/recycling-stain</loc>
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    <lastmod>2022-03-03</lastmod>
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      <image:title>Work - The recycling stain - Challenge: How to communicate about the fact that Másalto paper cups are now fully recyclable? Idea: We modified the bottom of Másalto paper cups to display a simple message using only our coffee: “Please recycle me”.</image:title>
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