Challenge:
How to rethink the Saint Maclou brand and make it more fit for the digital age?
Idea:
This is a non-exhaustive sample of the work we did to rethink the brand.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Agency: BBDO Paris
Creative Director: Nicolas Demeersman
Art Director: Alexandre Quoirez & Julien Gragnic
Copywriter: Elmer Tazartez